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New Technology Breakthrough Means You Can Maximize the Revenue from Your
Customer Base Less Expensively and More Conveniently than Ever Before
ost companies fail to realize the full potential of their customer base.
Many also fail to take advantage of their marketing opportunities to prospects.
One of the most common mistakes is the lack of consistent contact and
follow-up—and failure to pay attention to every portion of the Sales And
Marketing Cycle.
In order to maximize customer success, a business must pay close attention to
and invest effort in the entire Sales And Marketing Cycle. This cycle
consists of six basic steps.
- Identifying, targeting and educating potential customers.
- Qualifying, following up and presenting solutions for their problems
and needs.
- Closing and fulfilling the sale.
- Following up after the sale, expressing thanks and offering
additional products and services.
- Offering proactive customer service, filling needs and solving
problems that arise after the purchase.
- Continued contact, interactive events, generating referrals and
maintaining a relationship that ensures the customer will begin the cycle
anew.
The greatest marketing and revenue opportunities for most companies are found
in the three steps following the initial sale. In other words, the
greatest opportunity for growth and success comes from the existing customer
base. However, most companies fail to maximize this opportunity.
Many businesses do not even capture customer names and maintain a customer
database. If they do, they do not maintain consistent contact that
expresses appreciation, generates referrals, creates interactive communication
and builds a long-term relationship with the customer. As stated by
author Rich Webb,
“Not
maintaining a well-planned system of consistent contact with your customer
base is like filling a garbage can full of hundred dollar bills and leaving it
on the street.”
Almost every company is wasting opportunities for additional sales and
could use significant improvement in one or more of the 6 steps of the
Marketing and Sales Cycle. Comtech Solutions provides a revolutionary
suite of e-business products and services that conveniently and very
affordably helps fill the need to create, build and strengthen relationships
between a company and its customers. This suite of e-business
services harnesses the potential of the Internet and e-mail and turns that
potential into tangible marketing assets that can be used by a company to grow
their business. These services build loyalty, communicate valuable
information, generate repeat purchases, encourage interactivity and in
general, increase sales and bottom line profits.
Comtech Solutions offers incredible, integrated e-business products and
services that assist a company in an automated way to become more effective
in any or all of the six basic steps of the marketing cycle. But these
tools are particularly effective in maintaining interactive contact and
building long-term relationships with existing customers.
For example, Comtech can assist a company to identify and build an online
customer database, capture valuable customer and prospect information,
communicate with that database regularly and inexpensively, and interact with
and get them involved with the company. This online database can be
easily integrated with any existing company databases.
"Comtech's
suite of E-Business Relationship Management Tools will automatically build an
accurate customer database, enhance and collect valuable customer information,
and maintain contact and interactivity. Such a database can and should
become a company's most valuable marketing asset."
These Marketing And Customer Relationship Management Tools And Services
are now available at prices that are affordable to even the smallest
businesses. Any business can now have a marketing edge on their
competition. Technology breakthroughs have allowed Comtech Solutions to
not only offer superior e-business tools at lower prices than ever before, but
unlike any other technology currently available, these tools are completely
integrated with each other and can be integrated with almost any client web
site. All of Comtech's e-business products and services are scalable as
well. In other words, the size and capabilities of these tools can
be increased or decreased based on changing client conditions and needs, with
minimal effort and expense.
The very powerful attributes and affordability of Comtech's new
e-business technology are not available from any other competitor. Some of
the individual tools are available, or for huge amounts of money some
companies have been able to build their own customized suite of services.
But no other company can offer an equal level of lead generation and
customer relationship management services that are completely integrated and
available at an affordable price for most businesses.
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